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Media Release
For immediate release
30 January 2006

Pamela Anderson Slams Loblaw – Don’t Waffle on Egg Labelling
Anderson fires off letter to Loblaw – demands company respect customers

VANCOUVER – Pamela Anderson, Canadian-born actress, has fired back at Loblaw Corporation after receiving a form letter that ignores her concerns about the cruel treatment of caged hens producing eggs for Loblaw’s stores. Last November, the actor asked Loblaw to label all eggs produced in cruel confinement systems as “eggs from caged hens”, so that consumers will be aware of what they are buying. Anderson’s efforts are in support of a request by the Vancouver Humane Society (VHS) and the Canadian Coalition for Farm Animals (CCFA).

In her letter, faxed to Loblaw vice-president Geoff Wilson this morning, Anderson chides the grocery giant for not addressing her concerns. “Six to eight birds are crammed into cages, giving each less room than this sheet of paper. They sleep, eat, defecate and lay their eggs in the same tiny space. This is egregious cruelty, occurring every single day on most egg farms in Canada. If Loblaw took animal welfare seriously, you would refuse to sell eggs from this horribly cruel system. But at the very least, there is no reason why Loblaw cannot put up signs or label the shelves, thus enabling consumers to decide for themselves whether or not they want to support this cruelty.”

Click here to view a copy of the letter.

The CCFA and VHS recently released video and photographic footage of horrendous conditions on an egg farm in Ontario that is owned by a veterinarian and supplies the domestic market. The video shows birds crammed six to a cage not much bigger than a file drawer. The birds are covered in feces and are suffering from severe feather-loss. This caging will be banned in the European Union as of 2012 due to its inherent inability to provide hens with adequate welfare.

Anderson has been an outspoken animal advocate, posing for People for the Ethical Treatment of Animals’ “Turn over a new leaf – go vegetarian” campaign and penning an op-ed against chicken giant KFC for the Globe and Mail. Ms. Anderson’s letter and video footage of caged hens are available at www.humanefood.ca.